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For Every Kind of Mum: For Those that Made Us, Shaped Us and Loved Us

By Emily Huxtable - 9th February 2024

Mother's Day 2024 Campaign Launch

As spring begins to bloom, we may start to think about the wonderful people who helped us blossom into the people we are. With many different paths that lead to motherhood and the countless roles that mother figures play, we have so much to celebrate. They teach us things we can’t begin to fathom, from tying our shoelaces to learning right from wrong, our mother figures help us in every area of life. But, there’s no one-size-fits-all path for motherhood. This Mother’s Day, we want to stress all of the different journeys. From the first-time mums to the last-time mums, from grandmothers to aunties, with such a vast range of people shaping who we are, we want to embrace Every Kind of Mum this Mother’s Day. 

As we progress through life, we may be influenced by different mother figures. The mothers that impact us in ways we might not always recognise. Like our mother-in-laws, our aunts or our uncles. They may not be obvious to us, but they influence our lives and help shape us in ways we don’t even realise. So, this Mother’s Day, we want to thank every single person who fills the role of a mother, even when we may not see their impact.

Mother's Day campaign testimonial depicting a story about Kate and her Mother-in-law who is a step-in mum for her own mum back in Australia

As part of our 2024 Mother’s Day campaign and to help celebrate the diversity of motherhood, we asked for you to submit your own unique stories of the mother figures that have made you who you are. With input from our wonderful community, we’ve been able to gain an insight into what makes you truly you. As we look back at the people behind us, we can understand how they shaped us into the people we are today. Whether that be your mum, step-mum, grandma or guardian, their guidance is something we carry with us every step of the way. It’s been wonderful getting a glance into your lives and has made our Mother’s Day 2024 campaign truly memorable.

Mother's Day testimonial from Jennifer talking about her daughter making her mother and how happy she is to be her mum

To help truly embrace the uniqueness that makes motherhood so special, this year we want to stress the importance of thoughtful gifting. Creating a gift so meaningful they feel truly seen is what makes our personalised pieces so special. With a range of jewellery, homeware, and customisable hampers, you can mirror your mother figure with ease in their gift this Mother’s Day.

Personalised 'Always My Mum' Meaningful Word Bangles stacked on top of beige coloured fabric

Add to her jewellery collection by introducing a Meaningful Word Bangle adorned with words of affection all about her. Available in both silver and rose gold, as well as personalised and non-personalised, you can pick her favourite metal finish whilst gifting her something truly special. 

With a quote that reads ‘always my mum, forever my friend’, you can add to this by choosing our personalised version. This adds a disc charm to the bangle which is engraved with your very own message!

Model holding Personalised Double Heart Charm Necklace in palm of hand

If you’re looking for something a little more personal, we have a selection of completely customisable jewellery so you can create a gift that captures her fully. Choose from a range of bracelets and necklaces for her to hold dear and treasure for time to come. With a range of different pendants that can be engraved with special wording, you can choose their favourite jewellery finish and make a gift to remember. Our Personalised Double Heart Charm Necklace makes the perfect choice. With a small heart next to a larger one, choose from gold, rose gold or silver to create the ideal combination. If mixed metals are up her street, why not choose a different colour for each charm? The front of each charm can be engraved or hand-stamped with your own wording so they will know just how loved they are.

Build Your Own Gift Hamper for Mum open showing contents inside

You could even create a hamper of all of Mum’s favourite things and we’ve made it that extra bit easier for you with our Build Your Own Gift Hamper. With a straightforward, step-by-step process, you can select the perfect collection of little gifts for her, down to the packaging it comes in. Whether you decide to fill it up with personalised jewellery or homeware, florals or tokens, this box of goodies is guaranteed to go down a treat.

Luxury Summer Loving Dried Flower Bouquet arranged in vase

If you’re searching for something equally meaningful, but with a less personal touch, our dried flowers make a wonderful choice. Especially handy if she prefers fuss-free gifting, our floral arrangements can be left untouched and still look beautiful. Sustainably made, The Norfolk Flower Room creates luxe bouquets, bunches and mini posies to suit every and any taste. Our Luxury Summer Loving Bouquet is made with mums in mind. With a mix of natural grasses and flowers, this pretty-in-pink bunch is waiting to fill her home with summery tones. The great thing about this bouquet? She’ll see it through til next Mother’s Day, all with good care of course.

Nana Meaningful Word Candle Holder sat on top of wooden counter in lifestyle shot with lit tealight inside

If you’re looking for something simple, but meaningful, our Nana Meaningful Word Candle Holder says everything you want to say. The thoughtful quote reading ‘Nana, a garden of love grows in your heart’’ stresses her impact on your life, and ensures she doesn’t go forgotten this Mother’s Day. Pair this candle holder with her favourite scented tealights and make her feel seen!

Wooden Bouquet Decoration Purple Striped Greetings Card standing against beige coloured backdrop

No Mother’s Day is complete without a card, and our talented in-house team have created a wonderful selection of cards for our 2024 Mother’s Day collection. With purples and florals influencing our designs, a simple card makes a great gift for a new mum, or as a final finishing touch to a larger gift. Our Wooden Bouquet Card comes with a DIY mini decoration. Designed by our team, the wooden decoration features an illustrated vase bursting with blooms along with the quote ‘you’re the pick of the bunch’. Mum can pop this piece off the front of the card and display it using the included stand.

With simple and subtle pieces to delicate and refined, you’ll be sure to find something the mother figure in your life will adore this Mother’s Day. If you’re still looking for some inspiration to make them smile, be sure to check out our wide and wonderful range of Mother’s Day gifts below.